Here are some success stories of how our customers have benefited from Harmari STR in their compliance program
Manatee County Tax Collector, Florida
Tourism Drives: Manatee County appeals to snorkelers, dolphin watchers, and beach lovers.
Before Harmari: Manatee County Tax Collector oversees collection of the Tourism Development Tax from hotels, motels, inns and short term rentals within Manatee County, Florida. MCTC has been over 97% compliant among the almost 10,000 live STR listings found by Harmari. MCTC also is unique in that they have not signed a voluntary compliance agreement with any of the major STR platforms.
How Harmari Helped: Despite that, Harmari STR has assisted MCTC to find over 200 non-registered taxpayers and have easily paid for the project in hard-dollars and of course benefit from years of future compliance. Check out this video of what they had to say at their BOC meeting last year: MCTC BOC Meeting Youtube
Sonoma County, California
Tourism Drives: Sonoma County is famous for its wine country, and outdoors activities on the Russian River.
Before Harmari: Sonoma County had 1187 permits and 2471 TOT (transient occupancy tax) accounts
How Harmari Helped: As of August 2018 report, Harmari STR found 800 unlicensed STRs, which resulted in an increase in permit to 1614 (36%), and uncovered a combined $250,000 of TOT owing from non-registered and under-reporting STRs in the County to Feb. 2020. Sonoma County also moved to the ENDGAME stage.
Fort Lauderdale, Florida
Tourism Drives: Beautiful pristene beaches and luxurious European canal waterway properties makes it an ideal Florida destination. Furthermore with very clear rules about STRs, many operators are happy to work in that framework.
Before Harmari: Over 4000 listings advertised online within the City, and Fort Lauderdale’s STR program had about 950 licensed STRs. With duplicates removed, it was at about 30% compliance.
How Harmari Helped: As of the October 2019 report and renewal season completed, about 380 non-registered STRs were discovered and reported to the City. Code Compliance is now going through hearings to enforce, and active licenses have increased 20%. Harmari has presented a customized region- and HOA-specific zoning dashboard, and reporting based on unique STR dwellings compared to STR listings. Fort Lauderdale is in the Enforce Stage
Deerfield Beach, Florida
Tourism Drives: Deerfield Beach is named for the deer that once roamed the area. Today it is a sunny destination with a population of about 80,000
Before Harmari: a new ordinance passed requiring a permit for all STRs, The City chose Harmari to identify and monitor their website.
How Harmari Helped: Harmari identified 645 STR listings and assisted the City to bring their license count to 95 licensees. About 138 STR operators have been escalated to further enforcement measures, to appear before Magistrate. Deerfield Beach is in the Enforce Stage
Tourism Drives: Salem is a city on the north coast of Massachusetts above Boston. It’s famous for its 1692 witch trials. It is a tourist attraction close to Hallowe’en where over 500,000 visitors flock
Before Harmari: Salem just passed their ordinance with no registration system in place, and an outdated paper-based Certificate of Fitness inspection form. With Hallowe’en around the corner, they needed a comprehensive solution.
How Harmari Helped: As of November 2019, Harmari has identified 95 non-registered STR operators in Salem. Furthermore, Harmari’s user- and mobile-friendly registration portal assisted 81 operators to register their STR. Harmari modernized their Certificate of Fitness inspection process from paper-based to fully electronic, and a convenient online payment system. Harmari has provided excellent customer service to answer questions by STR registrants about the ordinance, the application process, definition of principal residence, and documents to be uploaded. Salem is in the Enforce Stage of compliance. See their STR homepage.
Tourism Drives: Silverthorne is the second-largest Town in Summit County, boasting a skiing and fishing destination close to the Blue River.
Before Harmari: Silverthorne has 320 active listings and about 120 permitted properties, and a paper-based registration system. The forms were tedious to fill out for permit-holders each year.
How Harmari Helped: As of the August 2019 report, Harmari STR found 15 new non-compliant STR operators advertising online. Harmari also designed an online renewal portal page to allow fast and convenient online renewals for STR permit-holders each year. Silverthorne is in the ENDGAME stage at 95% Compliance.
Albemarle County, Virginia
Tourism Drives: Albemarle County surrounds picturesque Charlottesville, Virginia and is a destination for weddings, banquets, and also has University of Virginia student and alumni events. It also has some mountain ranges nearby and mansions of Monticello.
Before Harmari: Albemarle County had 600 active listings, and no way to enforce the collection of their lodging tax. Many properties advertised “stay in Charlottesville” but in fact were in Albemarle County, so it was furthermore difficult to properly target non-compliant taxpayers because of the way STR websites scatter the true location on the map.
How Harmari Helped: As of October 2019, Albemarle County currently has 126 active permitted STRs properly remitting lodging tax, and Harmari has identified many more. Albemarle County is in the Enforce Stage.
Traverse City, Michigan
Tourism Drives: Traverse City is known for its downtown, golf, outdoor activities, and beautiful shoreline on Lake Michigan.
Before Harmari: The City had about 300 active STR listings in its limits, and a new ordinance passed requiring registration of STR regardless of its zoning.
How Harmari Helped: Harmari identified 297 listings, resulting in 4 letters and 1 citation issued to non-registered STRs. The City also discovered STRs were used for hospital outpatient stays and is pursuing an amendment to their code. Check out coverage of a recent Council Meeting in TC.
Tourism Drives: Ventura is famous for its beaches and surfing.
Before Harmari: Ventura had 112 permitted STRs.
How Harmari Helped: Harmari STR found 50 unlicensed STRs out of 337 detected STR listings and sent letters out to bring those listings into compliance. Ventura was in the ENFORCE stage.
Tourism Drives: Breckenridge is a big, well-known ski town which has successfully managed to keep its home-town feeling.
Before Harmari: Thanks to years of effort by the Finance department, Breckenridge has independently obtained over 3700 active STR licensees remitting lodging tax to the Town. Breckenridge was clearly ENDGAME.
How Harmari Helped: Even under these difficult and challenging circumstances, Harmari STR successfully mined 129 Unregistered STRs compared to only 20 found by competitor. Many of these listings were lodges and condos, which proves the expertise Harmari STR has with dense urban areas. See the Town’s STR Homepage.
Tourism Drives: The City of Seward is a port City named after the mastermind of the Alaskan Purchase. It is an outdoor activity draw, which features the Mount Marathon Race each year drawing thousands to the City.
Before Harmari: Seward had 113 licensed STRs, which puts them in the ENFORCE stage.
How Harmari Helped: Harmari STR has successfully found 120 unregistered STRs out of 230 total listings in the City, including many home-made independent websites “off the grid”. Seward is now in the ENDGAME stage.
Santa Fe, New Mexico
Tourism Drives: Santa Fe, New Mexico is one of the oldest Cities in North America, originally settled in 1607. Santa Fe is known for its over 250 art galleries, museums, and world-class cuisine.
Before Harmari: Santa Fe was in the ENFORCE stage with 550 Licensed STRs.
How Harmari Helped: Harmari STR successfully identified unregistered listings for Santa Fe, resulting in 150 new licenses, a 22% increase. This moved Santa Fe to the ENDGAME stage.