The City of Toronto estimates 90,000 Uber X drivers currently operate in Toronto[1], which is a significant number of drivers not including limousine and traditional taxicabs.  According to the white paper, Private Transportation Companies (PTCs) also known as Transportation Network Carriers (TNCs) downtown make up 5-8% of Toronto’s traffic[2]

PTCs provide a useful alternative to traditional taxis, but there are also negative impacts that cannot be ignored. For example, PTCs create an excessive gridlock at airports for both passengers and drivers that are each desperately trying to link up with their designated driver instead of the traditional taxi stand and the associated LIFO (last in first out) queue model that is fair to the longest-waiting driver. Secondly, driver fatigue can hamper a drivers performance. It is well known that a driver can exceed his 12 hour shift on one PTC by simply turning on another PTC and continuing to drive. Third and most crucial to public safety, aggressive and irrational driving, inappropriate pickups and drop-offs on thoroughfares, driving without the designated signage or placards are all violations of City policy and endanger passengers, and the general public.

Harmari and its partner camera software and services providers have partnered up to offer a fully integrated solution to Rideshare Compliance. Its unique system is designed to monitor PTC activities during ridesharing operations to identify violations with direct camera evidence that is irrefutable. Coupled with its proprietary Automated License Plate Reader (ALPR) technology, Harmari gives a City the full toolbox to review and investigate violations by PTC drivers that could harm the public.

Harmari partner equipment would be designed to target high-frequency pickup and dropoff locations, to ensure the maximum public safety in the downtown core. For example, below are the frequent locations within Toronto, based on the white papers from the City

Zone Landmarks/Intersections
Central Bay and Wellington, Stadium and Little Norway, Bay and Front, Yonge and St. Mary, University and Front,  Bay and Queens Quay, Yonge and Dundas, York and Bremner, Bay and Dundas, Gerrard and O’Keefe Lane
North Yorkdale Mall, Sheppard Station, Don Mills Station/Fairview Mall, Centerpoint Mall, Eglinton Square
East Scarborough Town Centre, U of T Scarborough Campus, McCowan, The Danforth
West Sherway Gardens, York University, Humber College, Kipling Station, Islington Station
N/A Discretionary placement at hotspots for seasonal events

There are significant compliance challenges with Rideshare Compliance, which also requires expertise when liaising with the PTCs. For example,

  • Driver identification with vehicle alone
  • Verifying a pickup or a dropoff is truly a revenue fare and not just “a friend or family”
  • Determination for un-marked rideshare activities (no light/stickers)

Allow Harmari and its network of experts in public safety and camera data processing assist your efforts to regulate this new industry. Contact Us Today to learn more about our Rideshare Compliance Solution

[1] Memo to City from Pablo Godoy, UFCW on June 20, 2019

[2] “The Transportation Impacts of Vehicle for Hire in the City of Toronto” white paper by Big Data Innovation Team – June 2019