{"id":3343,"date":"2017-10-31T09:53:55","date_gmt":"2017-10-31T09:53:55","guid":{"rendered":"http:\/\/www.harmari.com\/?p=3343"},"modified":"2019-03-16T12:38:13","modified_gmt":"2019-03-16T12:38:13","slug":"beware-the-zombie-short-term-rental-listings","status":"publish","type":"post","link":"https:\/\/www.harmari.com\/harmaristr\/2017\/10\/31\/beware-the-zombie-short-term-rental-listings\/","title":{"rendered":"Beware the zombie short term rental listings!"},"content":{"rendered":"<p>Beware the zombies!&nbsp; In light of Halloween today, many of our clients are not aware that short term rental listings can be in a state of inactivity while on the surface seeming to be active.&nbsp; This phenomenon is termed &#8220;zombie listings&#8221;.&nbsp; While the earthly zombies have pale grey skin, various facial disfigurations, and general ghastly appearance, the online versions don&#8217;t have many overt features to indicate a dead listing.&nbsp; But it is clear that if a short term rental listing exhibits the following symptoms it is a zombie listing:<\/p>\n<ul>\n<li>No recent reviews from guests<\/li>\n<li>The booking dates on the calendar are fully booked for the next 12 months<\/li>\n<li>The calendar has not been updated in more than 6 months<\/li>\n<li>some outlandish price per night to deter guests from booking<\/li>\n<\/ul>\n<figure id=\"attachment_3347\" aria-describedby=\"caption-attachment-3347\" style=\"width: 293px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.harmari.com\/wp-content\/uploads\/2017\/10\/airbnb-toronto-old-reviews.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-3347\" src=\"https:\/\/www.harmari.com\/wp-content\/uploads\/2017\/10\/airbnb-toronto-old-reviews-293x300.png\" alt=\"\" width=\"293\" height=\"300\"><\/a><figcaption id=\"caption-attachment-3347\" class=\"wp-caption-text\">the zombie airbnb listing with no recent reviews<\/figcaption><\/figure>\n<figure id=\"attachment_3346\" aria-describedby=\"caption-attachment-3346\" style=\"width: 300px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.harmari.com\/wp-content\/uploads\/2017\/10\/airbnb-toronto-calendar.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-3346\" src=\"https:\/\/www.harmari.com\/wp-content\/uploads\/2017\/10\/airbnb-toronto-calendar-300x200.png\" alt=\"\" width=\"300\" height=\"200\"><\/a><figcaption id=\"caption-attachment-3346\" class=\"wp-caption-text\">Zombie listing on Airbnb, note the outdated booking calendar<\/figcaption><\/figure>\n<figure id=\"attachment_3345\" aria-describedby=\"caption-attachment-3345\" style=\"width: 300px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.harmari.com\/wp-content\/uploads\/2017\/10\/flipkey-zombie-short-term-rental.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-3345\" src=\"https:\/\/www.harmari.com\/wp-content\/uploads\/2017\/10\/flipkey-zombie-short-term-rental-300x225.png\" alt=\"\" width=\"300\" height=\"225\"><\/a><figcaption id=\"caption-attachment-3345\" class=\"wp-caption-text\">A more obvious zombie listing with an outlandish nightly rate. The host couldn&#8217;t deactivate his account<\/figcaption><\/figure>\n<figure id=\"attachment_3348\" aria-describedby=\"caption-attachment-3348\" style=\"width: 300px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.harmari.com\/wp-content\/uploads\/2017\/10\/pittsburgh-zombie.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-3348\" src=\"https:\/\/www.harmari.com\/wp-content\/uploads\/2017\/10\/pittsburgh-zombie-300x236.png\" alt=\"\" width=\"300\" height=\"236\"><\/a><figcaption id=\"caption-attachment-3348\" class=\"wp-caption-text\">The US Open was in 2016! Let&#8217;s move on folks&#8230;<\/figcaption><\/figure>\n<p>Some websites have more zombies than others it turns out, and most of the zombies happen to be on AirBnB.&nbsp; One possible reason for this is AirBnB has been rumored to be going IPO in the near future, and they need to show high listing counts to maximize the company&#8217;s valuation.&nbsp; Another possible reason is the business model for Flipkey and HomeAway are different.&nbsp; They charge a listing fee just to have the advertising up on their website, and most dormant hosts don&#8217;t want to shell out extra money so they delete their account.<\/p>\n<p><a href=\"https:\/\/www.harmari.com\/wp-content\/uploads\/2017\/10\/occupancy-calendar-zombie.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-3349\" src=\"https:\/\/www.harmari.com\/wp-content\/uploads\/2017\/10\/occupancy-calendar-zombie-300x122.png\" alt=\"\" width=\"300\" height=\"122\"><\/a><\/p>\n<p>The chart above is a histogram indicating the occupancy ratio for all the short term rental listings in a given city.&nbsp; Note the huge spike up at the 100% occupancy point.&nbsp; Most hotels would be slap happy to have such a high occupancy rate but the reality is zombie listings skew this distribution so badly.&nbsp; As the chart indicates, you can have up to 20% of the short term rental listings in your jurisdiction turn out to be zombie listings.<\/p>\n<p><a href=\"http:\/\/www.harmari.com\/short-term-vacation-rental-compliance\/\">Contact Harmari today<\/a> to learn more about short term rental identification and compliance.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Beware the zombies!&nbsp; In light of Halloween today, many of our clients are not aware that short term rental listings can be in a state of inactivity while on the&#8230;<\/p>\n","protected":false},"author":1,"featured_media":5470,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_newsletter_tier_id":0,"footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[158,157,27],"tags":[126,28,31,32,127,128,36,68,129],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Beware the zombie short term rental listings! 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